Created for Alabama Power's annual GIS Day celebration, this campaign promoted an employee-focused event highlighting the role of geographic information systems across the organization. The 2024 campaign featured a custom-built illustration developed specifically for the event, incorporating GIS technology, mapping and utility operations into a cohesive visual narrative. For 2025, the creative direction evolved into a more conceptual design centered on layered geographic data and infrastructure connectivity. The campaign was extended across posters, atrium graphics and email communications, creating a consistent experience across multiple employee touchpoints.