As Creative Manager for Steyr Arms USA, I led the design and development of the company's product catalog as part of a broader brand evolution initiative. Working across both B2B and consumer audiences, I helped reposition the U.S. brand toward a more modern tactical market while maintaining alignment with Steyr's established Austrian heritage. The catalog combined product photography, technical specifications, feature callouts and editorial storytelling into a cohesive sales and marketing resource used across dealer, distributor and consumer channels. In addition to publication design, I contributed to the visual direction of the brand, helping establish a more contemporary identity that supported new product launches and long-term growth objectives.